Just a small post, say you put 5 concepts together, i can guarantee that your client will pick the one you think is the weakest out of your 5. Clients seemed scared to dare what they can get away with in the market…
sometimes it comes down to them not actually knowing what is possible in to days world where people associate symbols with companies.
My point is you design 5 concepts 4 of them will never be seen by the public, only your client will ever set eyes on them. think what other concepts lynx had up there sleeves for their products when they finally settled with this one