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There’s been many mixed opinions on the New London 2012 logo, to be honest most are against it!

Take a look at the logo design. What’s your first reaction? Crap, waste of money, a 5 year old could do better…. etc etc, but what if i said to you that the designer was given a brief of :

• Make the logo appeal to teenagers so they would become more interested in the games
• Design something completely different than anything before
• Don’t make it boring
• Make it stand out

Now take another look at the logo.  Now whats your opinion? Do you think it matches the brief? Do you think it does a good job?

Todays trends seem to be beautiful shapes, shadows, mirrored reflections or warm colors, the trends will change, the olympics are 4 years away the trends will change again and again.  This 2012 logo will come back into fassion it will be the trend to have bold sharp shapes with solid colours – So designers, pay attention!

Now after what I have said take a look at the logo below, dont you think its boring and dull but the main thing its predictable.

This is my opinion, maybe you want to hit me for thinking this but I have voiced my opinion…have you?