Recently I have been asked to produce a brand for a car sales company called Accent Motors, which is a new start up company selling used cars. I always enjoy designing when its a subject I have a passion for, I find it makes its a lot easier for the ideas to flow. Another benefit was that the brief was very open the comments he had were to have a separate mark to go alongside the wording ‘Accent Motors’ and to make it look nothing like the Eclipse Cars Logo I had produced in 2009 for a friend of his.
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Latest logo I designed was one for CATS-i. Which is a tracking company. After a limited brief and multiple changes to that limited brief throughout the design stage made it quite a tricky one to get finished, but this is what I ended up with. Below are the stages I went through to produce it.
There’s been many mixed opinions on the New London 2012 logo, to be honest most are against it!
Take a look at the logo design. What’s your first reaction? Crap, waste of money, a 5 year old could do better…. etc etc, but what if i said to you that the designer was given a brief of :
