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In the modern day of advertising there’s quite a few guidlines out there that we should follow to not upset people, but these seem to be changing – great for us the designers.  We are seeing more and more on the edge advertising for example – evo-stik have just brought out a product called “sticks like sh*t”.

Personally I like the idea of bolder advertising pushing the limits of what people will accept, but theres always going to be a line.

My grandad is a really good handy man and he thought this was going a little to far.  I better not show him some work im thinking of producing then…

You can link this in the the Ross and Brand contraversy with the calls to Sachs, they were pushing the envelop seeing how far they could go for a laugh.

Know matter how hard you try to stop or curb the out the box thinking there will always be someone fighting back with fresh new ideas on how to get a message across, you cant say if you saw this in B&Q you wouldnt tell someone about it?